Hmm.
There's this how-to writer named Christina Katz. I've got one of her books, "How To Get Known Before The Book Deal". Basically it's a how-to book for self-publishing authors who want to build a platform of potential readers before their books even get published. The concept intrigued me enough to buy a copy.
Like most books in my how-to collection, it's been barely read because I'm odd that way (see my post on "Build Your Own Hall of Reference"). While her book leaned toward nonfiction writers, some of her advice is relevant for fiction writers too.
Hit the link below if you're curious. I know I was.
http://www.writersdigest.com/whats-new/50-simple-ways-to-build-your-platform-in-5-minutes-a-day?et_mid=529771&rid=191148924
Hope it's of use.
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